top of page

Aravind Kumar Yedida

Data & Marketing Analyst

Turning complex datasets into growth strategies using SQL, Power BI, and Python.

M.Sc. Computer Science graduate focused on Business Intelligence and Data-driven Strategy. Based in Kakinada, Andhra Pradesh.

Open to full-time roles

FIND ME ON

  • LinkedIn
  • Github
  • Instagram
Aravind Kumar Yedida | Data & Marketing Analyst
about-me

ABOUT ME

I'm A Data Analyst specialising in Business & Marketing analytics.

I build systems that turn raw data into business decisions.

M.Sc Computer Science, Andhra University (2024). My work sits at the intersection of data engineering and marketing analytics — I help teams measure performance, identify growth opportunities, and turn complex datasets into insights that support smarter strategy.

Skilled in Power BI, SQL, Python, Excel, and dashboard automation, I manage the full analytics workflow—from data cleaning and modeling to reporting, visualization, and stakeholder-ready insights. I’m equally comfortable working with operational data, business KPIs, and marketing performance metrics

I'm open to Data Analyst and Marketing Analyst roles where the expectation is to own the numbers end-to-end — from data architecture to the insight that lands in a stakeholder meeting.

Based in Kakinada, Andhra Pradesh. Open to Hybrid / Remote roles.

Skills

EXPERTISE

Skills

A hybrid skill set built for roles where data and marketing analytics overlap — not two separate toolboxes, one workflow.

ANALYTICS AND VISUALIZATION

Power BI

Excel

Google Analytics

MySQL

Python

MARKETING ANALYTICS

Social Media Analytics

Funnel Analysis

A/B Testing

Meta Business Suite 

Attribution Modelling

CURRENT RESEARCH

Responsible AI

Gen AI Tools

Machine Learning

Experience

EXPERIENCE

WHERE
I've WORKED

FEB 2026 - APRIL2026

Social Media Marketing Intern

Led end-to-end social media operations for an anti-radiation products brand distributed via direct selling, dealer networks, affiliate marketing, Flipkart, and Amazon.

Executed targeted distribution strategy for a video, achieving 425K+ views in 15 days and generating 1,000+ inbound inquiries with ~20% conversion rate.

Increased average daily reach to 1,000+ views on post timing, format, and captions for the Instagram page

Reduced manual reporting effort by building a Google Sheets tracker that monitored reach, engagement, and conversion metrics across all active campaigns daily.

Improved campaign planning consistency by creating a monthly content calendar and scheduling workflow in Meta Business Suite.

425K +

VIDEO VIEWS

1000 +

LEADS GENERATED

~20 %

LEADS CONVERSION

projects

PROJECTS

Impactful Projects

finance.webp

Financial Intelligence Pipeline

Excel, Power BI, SQL, Python

Bank statements trapped in PDFs were converted into structured data using Python, MySQL, Power BI. Processed 1,000+ records into clear, queryable financial insights.

finance.webp

HireSenseAI

Streamlit, Python, NLP

Built an AI hiring assistant that screens resumes using NLP and ranks candidates instantly. Reduced manual shortlisting effort with faster, smarter recruitment decisions.

View More

finance.webp

Customer Churn Case Study

Power BI

Telecom churn data revealed why monthly contracts fail while yearly plans retain customers longer. Pricing, service issues, and competitor pressure were mapped into retention actions.

finance.webp

HR Attrition Analysis

Power BI

Built a Power BI dashboard analyzing 1,470 employees and 237 exits across roles, age, and satisfaction. Turned retention guesswork into measurable workforce insights.

finance.webp

Forggith Pharma Dashboard

Power BI, Excel

Created a unified Power BI report for executives, managers, and sales teams across Europe. One dashboard delivered targets, distributor performance, and strategic visibility.

finance.webp

Business Insights 360

Power BI, Excel, SQL

Designed a live Power BI intelligence layer powered by SQL procedures for global operations. Combined P&L, CAC, inventory risk, and supply chain metrics in one view.

finance.webp

Android App Market Insights

Power BI

Analyzed billions of installs and reviews to uncover what drives Play Store success. Dashboard revealed winning categories, pricing trends, and user engagement signals.

finance.webp

Sales Finance Report

Excel

Transformed AtliQ Hardware sales and finance data into dynamic Excel reporting dashboards. Delivered customer sales, P&L insights, market trends, and planning visibility.

contact

CONTACT

Contact information

Reason for Contact

You will get reply here -make sure it is valid

Reach Out Me

Kakinada, 
Andhra Pradesh, 533006

bottom of page